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Drugsense begins activist how-to series |
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Written by Mark Greer
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A Letter to the Editor, or LTE, is a published response to an article or opinion expressed within various media. It has tremendous power because it is often seen as representing the “voice of the people” in a newspaper or magazine, and research suggests that a high percentage of newspaper readers start with the columns, op-ed, and LTE section. Additionally, the print space allotted to the average LTE is equivalent to $1,000 in advertising, so writing letters is a truly valuable form of media activism.
Since 2001 DrugSense has been involved in the publication of over 10,000 LTEs, with an estimated value of over $10 million to drug policy reform (see mapinc.org/lteaward.htm).
Now, we're launching a new series of free online seminars every Tuesday night at 6 pm PST to help activists get even more letters published. Hosted by DrugSense Media Activism Facilitator Steve Heath, MAP Media Activism Roundtables are designed to pass on valuable advice and experience in order to help you get LTEs in print more easily and frequently.
In order to help project the voice of reform across print media, {quotes right}DrugSense has developed many resources to help both newcomers and experienced LTE writers get their message across - and their letters published.{/quotes} From the frequent Focus Alerts that notify reformers of topical targets, to the comprehensive online instructions, advice, and email directories found at our Media Activism Center (mapinc.org/resource/#guides), DrugSense has been incredibly successful at maximizing and magnifying calls for common sense and compassion.
Join the Virtual Conference Room to help get a name in print, so together we can end this war on personal rights and freedoms.
And LTEs aren't the only way that you can help. Due to the generosity of a long time DrugSense funder, we have secured a matching funds grant; this means anything you contribute to DrugSense and the Media Awareness Project will be doubling the effective amount of your contribution.
Donate NOW online at http://drugsense.org/donate; checks can also be made payable to DrugSense and mailed to: 14252 Culver Dr #328, Irvine, CA 92604-0326.
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Volume Two 
